About smashpack

Eating today isn't easy, even if you have the time... and especially when you don't. Like when you’re in a rush, or when you’re just too busy to stop and choose healthy. My wife, Kari, and I became more aware of this when we had our son.  Suddenly we became much more conscious of the foods we were eating.

It amazed us how manufacturers could create so many healthy and convenient snacks for infants that were made from real food, yet for us adults there was next to nothing.

Now sure, there are protein and nutrition bars marketed as healthy.  Those are convenient but almost none live up to the marketing hype of a healthy snack.  Almost all of them contain added sugar, soy, gluten, preservatives, artificial ingredients, artificial sweeteners, and ingredients you've never heard of.  And these are all the things we would never feed to our kids yet readily consume as adults. 

As followers of the Paleo Diet- which is all about getting back to eating only those foods that mother nature intended for our bodies- we couldn't find a single, great tasting, convenient, high protein snack made entirely of real food that we could grab while rushing about our day.


Coming from generations of family who struggled with obesity and developed such health related issues as Type 2 diabetes, cardiovascular disease, hypertension, and high cholesterol from following the modern “western diet,” we knew there was a better way. We knew we weren’t the only ones struggling to find healthy snacks to live a healthier lifestyle rich with the real, healthy food our bodies are designed to use.

And this drove us to put an end to our search for something better for our family (and hopefully yours too) by developing SmashPack. 

Now, no matter how busy your life is, you can have a delicious snack made entirely of real food that’s both convenient and healthy.  You can grab one, twist it open, smash it down, and go. And you can feel good about the nutrition you’re putting into your body, because SmashPacks are Paleo-friendly, gluten-free, and contain nothing artificial. Even the packaging is BPA-free.

We are proud to be able to offer a delicious product that we truly believe will help you eat healthier, no matter how crazy and busy your life gets.

Twist. Smash. Go!

-Rob and Kari Simpson